Gone In The Twinkie Of An Eye

Posted: Friday, November 16, 2012 at 1:43 pm
By: Doug Lund
Comment | Trackback Bookmark and Share

My dad had a lot in common with TV’s Archie Bunker. Oh, he wasn’t a bigot like Arch, but he did love his Hostess Twinkies and would voice his displeasure to mom if there weren’t any in the lunch box when the old man was working out of town. Archie called Twinkies “The white man’s soul food.”  I don’t know if dad would go that far..or if he even had a clue about what soul food is but he, like millions of Americans loved those little  blonde cake logs stuffed with a sweet white vanilla concoction and was never concerned about terms like “shelf life” or “junk food.”  I mention this only because Hostess, the maker of Twinkies and Wonder Bread, is going out of business, closing plants, laying off its 18,500 workers and putting its brands up for sale.

hostess products

Hostess says a nationwide strike by the baker’s union has crippled its ability to make and deliver its products that include cream-filled cupcakes, Snoballs,  Ding Dongs, Ho Ho’s,  Dolly Madison and many other pies and pastries found in thousands of grocery and convenience stores around the country.

I’m fighting the urge to say “iconic” but in this case the term really fits this company that’s been around for generations and survived ever increasing criticism by the anti-processed foods crowd who point to Hostess as one of the big reasons our kids are fat and unhealthy. They’ve succeeded in turning school lunches into vegetable gardens that wind up in the garbage apparently believing that it’s better for children to go hungry than let them have food they like..including a Twinkie now and then. The closing is also going to shorten the act of South Dakota’s longtime comedians, Williams and Ree who even wrote a song about their favorite pastries.YouTube Preview ImageSadly, Wonder Bread which has been around since the twenties and helps build strong bodies 8…then 12 ways..will also crumble with the Hostess closure.My first exposure to Wonder Bread was through television, of course. The commercial which showed how Wonder was made from batter, not dough, which meant no holes. It also was packed with nutritious ingredients that would make me grow up strong and healthy. Howdy Doody and Clarabelle endorsed it..and they wouldn’t lie to kids right?YouTube Preview ImageI know there are two sides to every story and I suppose the baker’s union has its reasons for the work stoppage but now they’re totally out of a job. How is that good?  I hope congress is better at sorting out compromises. But what do I know? I suppose I’m just ticked off that now I’ll never get a chance to try one of those deep friend Twinkies at the fair.

6 Comments

  1. JeniW says:

    Hostess/Wonderbread, from what I read, was in financial difficulty long before the strike was even started, and its demise was just a matter of time before all the employees would lose their jobs anyway. The strike did not help, and may have speeded up the proess, but the striking employees may not have necessarily been the primary cause.

    The price of ingredigents has increased for businesses just as the cost of food items have increased for the you, me, and other shoppers. It could be that producing those tasty treats was not gaining enough in profit.

    Ever notice the marketing technique of making cereal boxes appearing longer in height but narrower in width? Same with beverages at fast food places. The cups appear taller, but have lost width. I used to have trouble putting my hand around a “small” beverage cup, now I can do so easily, the same with cereal boxes.

    Many South Dakotans are anti-unions, and consider it acceptable to fire employees for any cause (or for no cause, AKA “Right to Work.”) I don’t know what the bakers at Hostess were protesting, but every employee had to have known that they were placing their jobs at risk.

    How many teachers in SD have gone one strike? None, because it is against the law, and they know full well that they would be fired in a blink of an eye.

    At any rate, I will miss the Ho Hos, Ding Dongs (not the Twinkies,) but I think they will return when another company buys out Hostess.

  2. Schmieder says:

    Speaking of dearly departed, I trust you saw that Jeannie Ertz passed on. She and her hubby showed us a lot of hospitality at the pre biker Pomp Room! Them was the days!

  3. cindy says:

    I’m sorry ro hear about Jeannie Ertz. I still miss the old “Pomp” and I was there in the “Biker” days.There was just something about the live music & sticking to the carpet in that place. Loved it!
    I’ll miss Hostess pastries too.

  4. Skye Fargo says:

    Wonder Bread INGREDIENTS:
    Whole wheat flour, water, wheat gluten, high fructose corn syrup, contains 2% of less of: soybean oil, salt, molasses, yeast, mono and diglycerides, exthoxylated mono and diglycerides, dough conditioners (sodium stearoyl lactylate, calcium iodate, calcium dioxide), datem, calcium sulfate, vinegar, yeast nutrient (ammonium sulfate), extracts of malted barley and corn, dicalcium phosphate, diammonium phosphate, calcium propionate (to retain freshness).
    Ref: http://www.dietfacts.com/html/nutrition-facts/wonder-bread-soft-100percent-whole-wheat-10660.htm

    Uhhh…yeah, they lied to you…I think the water and vinegar is good for you, not much else…

    Now, don’t get me wrong here, I won’t prevent others from buying it, but I sure won’t buy it.

    Coming Soon! “If you have adverse side effects from high fructose corn syrup, you may be entitled to compensation…”
    It is coming folks, you just watch that there TV…

  5. Charlie Smith says:

    extract of malted barley is also good. Beer flavored bread!!!

  6. Val J says:

    did anyone ever consider the fact it had nothing to do with nutrition. Look at the CEO’s salary. Hello, no one said anything because they aren’t a bank. I can run a company into the ground for a lot less! Heck I might even be successful. But if CEO’s would take a pay cut, more companies would stay in business longer.

    To the poster who mentioned kids going hungry over the new lunch programs…I agree. Apparently its ok to starve the kids in the interest of “healthy.” For many kids school is the one place they do eat. Now that schools make food taste like crap, they don’t even get their food at school anymore. I am all about introducing healthy, but we can make it taste good in the process. And there is nothing wrong with getting “bad” calories. At least they are eating something.

    There is nothing wrong with any food in the world. NOTHING, as long as it is in moderation. I love twinkies, have a whole cookbook where the main ingredient is twinkies…doesn’t mean I have made and eaten every reciepe and now never will. But don’t blame their lack of “proper” nutrition on their demise…it was over paid CEO’s and people pushing their beleifs on others.

Leave a Reply